Many successful companies are expanding into the largest and arguably the most lucrative market in the world: the U.S. market.
However, expanding your business into the U.S. market can be a daunting challenge. Many international businesses face steep learning curve as they attempt to enter the U.S. market and sadly fail to make meaningful inroads after a year or two later.
Often their failures arise from several key areas such as lack of focus, products and marketing are not “localized” to the U.S. market, and misunderstanding of the market dynamics. Moreover, many find themselves running into roadblocks due to differences in business practices, regulations, and culture to name a few.
K2 Global Strategies can help navigate the unknowns and improve your chances of success by leveraging our expertise, best practices and network. We work closely with your team through our proven model to help you achieve smoother and faster transition into the U.S. market.
- Product-market fit analysis
- Evaluate distribution channels
- Validate business model
- Evaluate resources
- Develop go-to-market strategy
- Refine sales & marketing material
- Define logistics and supply chain
- Identify partner ecosystem
- Targeting & outreach
- Lead generation
- Establish distribution network
- Align strategic & value-added partners
- Business development
- Expand sales & marketing efforts
- Strengthen partner ecosystem
- Fine-tune strategy
K2 Global Strategies provides you with a full package of services to get your business on the right track.
From the initial strategy sessions that help determine the product – market fit to developing a go-to-market plan that includes marketing, sales & distribution, and securing lasting partnerships to help build a successful business.
With our knowledge of the U.S. market and experience, we can help you successfully expand and transition to the U.S. smoothly and effectively.
U.S. Market Entry Accelerator
We work with government agencies around the world to offer a business accelerator program designed specifically for international companies looking to enter the U.S. market.
We organize trade missions for international companies/organizations or business executives that are interested in exploring the U.S. market.
Developed a comprehensive go-to-market strategy for a Korean tech company that provides personalized health and wellness regimen based on user activities and fitness.
Directed and implemented a global logistics and distribution strategy for a U.S. firm leader in Home Automation.
Deployed successful proof-of-concept on 4 Latin American countries for a Home Automation Company located in the U.S. as part of a global expansion strategy.